Click Here!…
That’s what banners on almost every web page scream at visitors to their pages. Banner ads appear to be a cost effective medium for advertiser’s budgets… but wait! Read about the results of our latest marketing test!
The results are in!
The showcase page technology test results are in! E-123 and Double Barrel Software showcase page technology testing indicates that visitors are over 87% more comfortable clicking on a text or non-banner image link than clicking on a banner to go to exactly the same destination!
About our test
First, we used our exclusive showcase page/site technology to design online marketing pages that were attractive to visitors and search engines. Then we built an engine that would accurately track total page views, banner click-throughs, and text/non-banner graphic hyperlink click-throughs. Finally, we submitted our showcase pages to the top search engines and began tracking the results.
Typical Showcase Page
Our test showcase pages included a banner in the usual position as well as plain text hyperlinks and non-banner image opportunities for visitors to learn more about a particular product or service. Below is a sample that is typical of the test showcase pages:
(beginning of sample)
colored
contact lenses
|
|
Choose
from hundreds of COLORED CONTACT LENSES, including:
|
(end of sample)
The Results
Our results indicate that based upon the total number of banner impressions recorded (131,929) during the 6-month test period, 16.33% (21,544) of our targeted visitors (in this case for contact lens information) chose to click on the text link while only 1.98% (2,612) chose to click on a banner.
Visitors chose the showcase page text link over 87% more often than the banner link! In our opinion, the number one reason visitors chose not to use the banner link is from past bad experiences with banner ads. “Bad experiences” typically include multiple “pop up” window traps, inability to go back to the page they were previously on, and simply “getting lost”, thus producing . “banner jaded” and/or “banner blind” Web surfers.
Where to focus your marketing dollars!
Showcase page technology developed by E-123 and Double Barrel Software will help your marketing dollars provide a greater return on investment. Our proven method of advertising your products and services will produce the maximum amount of traffic to your site.
According to industry resources, businesses spend 30% of their total marketing budget for online promotions and over 48% of that budget is spent on search engine/directory advertising. Make sure you are getting the maximum bang for your buck by using E-123 and Double Barrel Software showcase page technology.
Line Graph of Test Results
Bar Graph of Test Results
Raw test data
|
|
Total Click-Throughs |
|
|
6 Month Test Period |
Banner Links |
Text Links |
|
Feb-00 |
457 |
3991 |
|
Mar-00 |
528 |
4821 |
|
Apr-00 |
438 |
3654 |
|
May-00 |
405 |
3152 |
|
Jun-00 |
388 |
2961 |
|
Jul-00 |
396 |
2965 |
|
6 Month Test
Click-Through Totals: |
2,612 |
21,544 |
|
Total Number of Page
Views: |
131,929 |
|
|
Percentage of total
impressions resulting in click-throughs: |
1.98% |
16.33% |