Business Services
Marketing comparisons
Advertising in national publications
High monthly cost, even for small display ads
Size of ad limits amount of information about your
product/service
One month’s revenues must justify advertising cost
(hard to justify for many businesses)
Potential clients must buy the "right" magazine
and actually open to the page where your display ad is… and read it
Must target your advertising revenues to industry
specific publications
Advertising on the Internet
Low cost, when compared to alternative methods of
advertising
Room to promote all your products/services, complete with
full descriptions
Initial investment can be budgeted over many months
Potential clients will be looking for your
product/service and find you fast in the many search engines, directories and databases
Ability to market your company under many areas of
generalized and specific interest groups, often without incurring any additional costs.
It’s like advertising every month in every major publication, for one low monthly
cost.
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