Business Services
Marketing your company on
the Internet
Table
of Contents/Quick Links
The
myth about Internet advertising
For some
reason, many businesses tend to think there is some type of ‘magic’ associated
with the Internet that allows for the bending of the advertising rules. Substantial
amounts of money is spent up front, "building the Web site", a small amount is
initially spent on "advertising the Web site", and then for some reason the
business owner is surprised when leads/sales don’t start pouring in!
"We
will change your mind about what you
might have thought Internet Marketing is!"
The truth about Internet advertising
Effectively marketing your
products/services on the Internet is an ongoing endeavor, just like marketing your product
via any other means. The main difference between Internet marketing and all other types of
marketing is the cost. With all other types of marketing, you pay dearly for page position
and ad size every time you run the ad. With Internet marketing, your initial Web site
development investment is carried over a long period of time and a much smaller portion of
your advertising dollar is required to ‘refresh’ the positioning of your site
(your ad).
Many Web site developers and Web hosting
companies have actually helped create the myth about Internet advertising, although not
intentionally. Most Web site developers do not have the resources necessary to
successfully market a web site online. Web hosting companies have huge investments in
equipment and leased lines to pay for, and they too, do not have the resources to
effectively market Web sites on the Internet.
"If you build it, they will
come…" is a favorite sales phrase for many professionals in the industry. Our
favorite analogy is "Without proper Internet marketing, your Web site is like a giant
billboard in the middle of the forest. You’re the only one who knows it’s
there."
E-123 is here to help. We know how to
market your site and we know how to move your site from the middle of the forest to the
on-ramp of every major freeway on the Internet.
"Let me share with you some of
our secrets"
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